Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change. Protects hair color vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red hair color between color services. This exceptionally gentle daily shampoo will preserve over 86% of your hair color after 18 washes, while adding strength, manageability, softness and shine.
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